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Climate-Awareness Festive Ads

Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia

— December 27, 2019 — Eco
This Christmas, Red Cross wants to highlight the terrible bush fires in Australia with the new provocative Burnt Christmas Tree. This tree was crafted from burnt limbs and items collected from fire-stricken areas to raise awareness and donations to help this catastrophe.

The Burnt Christmas Tree is an art installation that "stands as a poignant reminder of what Australia has lost to its flames." However, this tree does show signs of regeneration and since erected, this activation helped raise thousands of donations to support more than 700 bushfire victims across Australia that have lost their homes.

This powerful activation leverages this otherwise festive time of year to call on viewers to help those in need.


Image Credit: Red Cross
Trend Themes
1. Climate-awareness Ads - Businesses could leverage the holiday season to raise awareness and funds for various social and environmental causes through creative holiday-themed ads.
2. Art Installations for Social Impact - Opportunities exist for businesses to use art installations to highlight and support important social and environmental issues while engaging the public in meaningful ways.
3. Activism Through Festive Activations - Companies can develop festive and engaging activations that integrate social and environmental causes to inspire and activate their audiences to support important causes year-round.
Industry Implications
1. Marketing and Advertising - Marketers can use creative holiday-themed ads to raise awareness and funds for various social and environmental causes with their clients, leveraging the holiday season to drive positive change.
2. Art and Design - Designers and artists could create impactful installations and experiences that showcase important social and environmental issues to the public, raising awareness and driving action.
3. Non-profit and Charity - Charities and non-profit organizations can explore new ways of attracting support and funding through creative activations that tie into key societal issues, leveraging festive occasions for impact.
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