According to this ad from Facebook, those fighting on the frontlines of COVID-19 don't have time to receive the messages of thanks and praise that brands have been rolling out in the form of commercials -- aiming to change that, Facebook created the Cheering Bandages campaign, to support hospital staff in Korea.
At this point in the pandemic, most consumers have seen images of hospital workers with cuts in their face due to the protective gear they must wear for extended hours. This results in workers placing bandages around their face, prior to putting their masks on. The Cheering Bandages campaign encouraged people globally to write messages of hope and thanks. Those messages were then printed on 400,000 bandages which were given to hospital staff.
Image Credit: Innocean Worldwide, Seoul, Korea