As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a hilariously fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.
The Brother Make It Stop ad campaign was conceived and executed by Cossette, an ad agency based in Montréal, Canada. It was art directed by Julien de Preux, Maxime Sauté and Cyril Drouot with photography by Christian Blais and illustrations by SHED.