Although denim pants are rarely described as monstrous or nightmarish, the Trigger Your Passion campaign has decided to go down this dangerous route for a dramatic effect. Aside from the interesting illustrations, the ad campaign shows that these young designers are pushing boundaries by channeling their inner angst to pursue daring achievements in the fashion industry.
The Trigger Your Passion campaign was created by Bronze Communications, an ad agency based in Bangalore, India. Art directed by Jeba and photographed by Arun Natrajan with styling by Uday, the ad campaign has turned jean pants into strange creatures. Paired with common phrases like "Face Your Fears" and "God-Fearing Dare Devils," the posters urge designers to embrace their creativity.