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Street-Informed Denim Collections

AMBUSH and Levi's Work in Collaboration on a New Capsule

— September 15, 2022 — Lifestyle
AMBUSH and Levi's are the latest two forces to work in collaboration alongside one another, delivering a full capsule lookbook. The range features Levi's mid-indigo denim that is detailed with signature metallic silver touches true to AMBUSH's design language.

The capsule is made up of two trucker jackets and two pairs of jeans with four items in total. The trucker jacket has a special loosely fitted shape and is accented with a silver jacron tag that is seen on the back. Along the front, there is the all-over bottom-cap-style button that is exclusively available at AMBUSH. The rest of the range includes the trucker jacket with regular buttons, the 517 bootcut jeans, and the baggy jeans to round it out.

Image Credit: AMBUSH
Trend Themes
1. Street-informed Denim Fashion - The collaboration between AMBUSH and Levi's shows a growing trend toward denim fashion that incorporates edgy streetwear elements.
2. Metallic Accents in Fashion Design - AMBUSH and Levi's use of signature metallic silver accents in their denim collection indicates a trend toward incorporating metallic elements into fashion design.
3. Loosely-fitted Jacket Design - AMBUSH and Levi's collaboration features a loosely-fitted trucker jacket, which highlights a trend toward more relaxed and comfortable jacket designs.
Industry Implications
1. Fashion Design - AMBUSH and Levi's collaboration represents disruptive innovation opportunities for traditional fashion design industry players who want to experiment with incorporating edgy streetwear elements and metallic accents into classic denim products.
2. Denim Apparel Industry - AMBUSH and Levi's collaboration highlights disruptive innovation opportunities for the denim apparel industry by introducing new and edgy designs that appeal to consumers who want to express their individuality.
3. Streetwear Fashion Industry - AMBUSH and Levi's collaboration shows opportunities for disruptive innovation in the streetwear fashion industry by introducing metallic accents and exploring new options for jacket design.
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