The Kony 2012 video is taking the world by storm as an effective activism campaign reaching out to make a difference. With the Internet being used as tool to spread news faster than before, this campaign is heavily relying social media to gain exposure, donations and spread the word.
Kony 2012 looks to bring down the dangerous leader in Uganda that captures young children for his army of youths that fight for Joseph Kony's protection and power against their will. The video has been going viral on the Internet and has already received nearly two million views to date.
We are no longer divided by physical countries thanks to the power of the Internet and social media. The premise behind this video's call to action is that if everyone in the world gets involved and does one small act -- shares the video, tweets, donates a bit of money, etc -- then we can all make a difference in many people's lives who are suffering from the threat of Joseph Kony.