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Amnesty Equation Ads

The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts

— March 16, 2012 — Social Good
Stranded and alone, oftentimes during moments of disaster there will be something missing -- someone to help. The new Red Cross plus sign ad promo artfully captures the dichotomy between desperation and relief through the black and white stills of the new campaign.

The linear composition of the images illustrate the reciprocal relationship between those who dedicate their time and efforts towards supporting the stranded and afraid. Arranged in a sequential fashion, each photograph tells a compelling narrative of amnesty and charity. On the left of the photograph is the aid provider reaching out, followed by the Red Cross plus sign logo and then the victim.

Emotionally compelling, the Red Cross plus sign ad campaign depicts the simple, yet vital equation necessary to alleviate suffering and misery for disaster survivors.
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