The Gap Facebook campaign teams up with ten celebrities for a holiday charity effort entitled 'Want.'
Susie Bubble (blogger), Alisa Leonard (social media whiz) and Ryan Kwanten (actor) are among the group of ten featured in the viral videos supporting the campaign. By simply clicking the "Like" button, you can help raise money for various charities. Essentially, the Gap Facebook Campaign provides an astoundingly easy way to do some good this holiday season.
Implications - The youth market dominates social media sites, heavily influencing the way information is being spread. Activism campaigns would quickly and easily benefit by this shift in medial awareness and by utilizing the youth market to spread their message. Other businesses should also consider partcipating in social businesses to stay connected.