Fast-paced modern society urges us to eat fast food and live with our cellphones glued to our hands, but this Esmenta Acupuncture campaign challenges such social norms with a different approach to wellness.
The 'Escuela de Medicina Natural, Tradicional y Alternativa' promotes natural and alternative treatments for your ailments, especially those that have roots in unhealthy habits.
Serial smokers, unproductive dieters and those with BlackBerry appendages may suffer from anxiety, stress, other mental health inflictions, and of course, physical illnesses like digestive problems and lung cancers. These three prints attempt to convey a tried and true method of remedying such situations, in as simple a way as possible. As such, in executing the Esmenta Acupuncture campaign, the TBWA/GUATE advertising agency stuck needles directly into an assortment of obsession-incurring objects.
Why This Trend Is Growing
- Alternative Medicine
- Promoting natural and alternative treatments to offset modern unhealthy habits provides opportunities for disruptive innovation in healthcare.
- Mind-body Wellness
- Addressing both physical and mental health in wellness campaigns through alternative practices can create new innovations in the wellness industry.
- Targeted Advertising
- Exploring unconventional forms of advertising that target specific groups like habitual smokers and cellphone users can offer disruptive innovation opportunities in the marketing industry.
Industries Being Reshaped
- Healthcare
- Incorporating natural and alternative medicines into healthcare practices provides opportunities for disruptive innovation in the healthcare industry.
- Wellness
- Incorporating alternative practices like acupuncture in wellness programs offers disruptive innovation opportunities in the wellness industry.
- Marketing
- Using unconventional forms of advertising that address specific unhealthy habits offers disruptive innovation opportunities in the marketing industry.
