Category
Lifestyle
Performance Powders
Trend cluster
Category
Artificial
Zeal
Energy-boosting products give consumers faux sense of vitality.
2.8
Trend score
Trend
What is the Artificial Zeal trend?
Artificial Zeal: Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
Trend themes
Themes within the Artificial Zeal trend
Three behaviours holding the trend together01
Energy-Boosting Products
As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
02
Health-Consciousness
Businesses that devote their efforts to creating nutrient-rich products will fare well amongst today's consumers.
03
Convenience-Packed Nourishment
Active Packs packaging contains an assortment of fruit, wraps and nuggets, all cut and prepared for a handy lunch on the go.
Industry implications
What the Artificial Zeal trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is an opportunity for businesses to tap into the demand for energy-boosting, nutrient-rich and convenient food and beverage products.
For
Packaging
There is a need for packaging design that is aesthetically pleasing, functional and can effectively communicate a product's benefits.
For
Personal Care
There is a growing demand for personal care products and skincare treatments that offer more than just basic functions and provide energy-boosting, refreshing and revitalizing benefits.
Trend signals
Trend signals for Artificial Zeal
Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%.
Popularity41%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Artificial Zeal trend
8 featured examples from May 14, 2011 to Jan 2, 2012CategoryLifestyle
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
The sports nutrition industry can explore chemistry-inspired packaging to differentiate their brands and attract athletes.
CategoryMarketing
Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food
Food and beverage companies can take advantage of the trend towards healthy snacking by offering more nutritious snack options.
CategoryLifestyle
Sweet Medication Packaging
Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
Opportunities in creating healthier food and beverage products and packaging that promotes functional benefits and wellness.
CategoryLifestyle
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
Innovating and expanding product offerings with health-boosting beverages to meet the demand for healthier options.
CategoryLifestyle
Wake-Up-Worthy Noms
The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine
Innovation opportunities in creating new, unconventional snack options that cater to different consumer demands.
CategoryNaughty
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
Opportunity for disruptive innovation in reimagining beverage packaging designs to appeal to specific demographic segments.
CategoryMarketing
Energy Drink Facials
Chiefs Energizing Face Wash Wakes You Up
Opportunity to develop energizing skincare products that provide both cleansing and invigorating properties.
CategoryLifestyle
Mood-Boosting Beverages
Health Guard's 'Be Happy' Energy Shot Keeps You Going
The beverage industry has an opportunity to create new product lines and brands for mood-enhancing and stress-reducing beverages, using natural ingredients and proprietary blends.
