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Artificial Zeal

Energy-boosting products give consumers faux sense of vitality

Implications - Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.

SCORE 2.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 52 Related: 1,377,539 Total Clicks

Date Range: Jul 11 - Mar 12

Trending: Mild

Consumer Insight Topics: Marketing Lifestyle Food Drinking Top Lists Branding

Featured Examples

PC-Inspired Packaging - Reboot Energy Branding Turns Tired Bodies Back On

SCORE 4

Average 23,965 Clicks Pub: Jul 13, 11

PC-Inspired Packaging

Reboot Energy Branding Turns Tired Bodies Back On

Designing packaging for a product opens up so many opportunities for developing unique brand identities, and this concept for Reboot Energy branding takes full advantage of this. A student of Ireland's… [More]

Busy Snack Branding - Active Packs Packaging Alludes to High-Energy Food

SCORE 4.4

Average 17,931 Clicks Pub: Nov 28, 11

Busy Snack Branding

Active Packs Packaging Alludes to High-Energy Food

You know that your hunger won't disappear just because you're busy. In fact, a vigorous lifestyle demands sufficient nourishment, which is provided conveniently within Active Packs packaging. The cardboard… [More]

Sweet Medication Packaging - Antidote Chocolate Doles Out Tasty Relief One Pill at a Time

SCORE 2.5

Mild 6,147 Clicks Pub: Nov 30, 11

Sweet Medication Packaging

Antidote Chocolate Doles Out Tasty Relief One Pill at a Time

Antidote Chocolate maintains the mantra of "health through pleasure" with the company's single origin dark chocolate bars that contain the health benefits associated with raw and roasted cacao. Each of… [More]

Health-Boosting Beverages - Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients

SCORE 2.3

Untested 2,130 Clicks Pub: Aug 3, 11

Health-Boosting Beverages

Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients

The packaging design for the new Crocodile Fresh Fruit Smoothies is both simple and very clever. The main idea behind the Crocodile Fresh Fruit Smoothies is that those who drink one will benefit from natural… [More]

Wake-Up-Worthy Noms - The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine

SCORE 2.4

Untested 819 Clicks Pub: Jul 4, 11

Wake-Up-Worthy Noms

The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine

For all those chocolate enthusiasts looking for ways to justify eating a candy bar for breakfast, the new Nestle Buttterfinger Buzz Bar is your perfect excuse. The new Nestle Butterfinger Buzz Bar takes… [More]

Manly Beverage Packaging - Bear Semen Energy Drink Will Give You a Boost in One Shot

SCORE 1.5

Untested 2,187 Clicks Pub: Jan 2, 12

Manly Beverage Packaging

Bear Semen Energy Drink Will Give You a Boost in One Shot

The Bear Semen Energy Drink (from company of the same name) has been labeled by the manufactures as the manliest drink on Earth. The drink is marketed as being able to provide those who drink it with extra… [More]