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Camouflaged Coffee Candy Bars

KA-POW! is Edible Coffee Cleverly Disguised as Chocolate

— November 22, 2011 — Lifestyle
A new generation of children may become addicted to coffee thanks to creations like KA-POW! KA-POW! is a bar of coffee beans cleverly disguised to look like a bar of chocolate.

Edible coffee is nothing new, but KA-POW! is the world's first single-origin coffee bar. The bar is made using four different kinds of coffee: Ristretto Roasters from Peru, Water Avenue Coffee from El Salvador, Four Barrel Coffee from Ethiopia and Yirgacheffe Biloya from San Francisco. The bars are sold in the online store of Sahagun Handmade Chocolates and go for $5 apiece. Here's hoping that major candy or coffee companies take this idea and run with it. I don't know about you, but I would much rather eat a bar of chocolate that provides instant energy than sip on a cup of coffee.
Trend Themes
1. Edible Coffee - The trend of edible coffee is gaining popularity with innovations like KA-POW! coffee candy bars.
2. Single-origin Coffee - The trend of single-origin coffee is being showcased in products like KA-POW! coffee candy bars, which feature coffee beans from different origins.
3. Coffee Substitutes - The trend of coffee substitutes is emerging with unique products like KA-POW! coffee candy bars that provide instant energy without the need for traditional coffee.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunities of creating innovative edible coffee products like KA-POW! coffee candy bars to cater to the growing demand.
2. Candy and Confectionery - The candy and confectionery industry can leverage the idea of disguising coffee as chocolate, as demonstrated by KA-POW! coffee candy bars, to create unique and enticing products.
3. Online Retail - The online retail industry can benefit from the popularity of edible coffee products like KA-POW! coffee candy bars by offering a convenient platform for consumers to purchase these innovative treats.
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