Beginning with a product name with such rich visual imagery, designer Spencer Bigum had a little fun with the creation of Turtle Wax packaging. The line of car care solutions was given a fresh face, using the iconic motif of a reptile's back.
Taking full advantage of the tortoise theme and the trademark color green, the creative shaped these three bottles into elongated geometric interpretations of turtle shells. Together, the liquid polish, cleaner and swirl paste embody nearly identical forms with colorful accented labels that designate the different mixtures.
The goal of the new identity was to spark new interest in this range of effective auto maintenance products. Turtle Wax packaging excels in the way that it impresses like a high-end brand, but remains a more affordable choice.
What's Driving This Trend
- Eco-friendly Packaging
- Using sustainable materials and designs to create packaging that appeals to eco-conscious customers.
- Animal-inspired Branding
- Drawing inspiration from animals in branding and packaging design to create a memorable and unique identity.
- Minimalistic Product Design
- Creating simple and clean packaging designs that stand out from competitors with more complex designs.
Who This Affects Most
- Automotive
- Innovative packaging designs for car care solutions that appeal to car enthusiasts and eco-friendly consumers alike, while standing out in a competitive market.
- Consumer Goods
- Applying animal-inspired branding and minimalistic product design to other consumer goods such as cosmetics, home cleaning products, and pet care items.
- Packaging
- Developing creative packaging designs and using sustainable materials to optimize the visual appeal and ecological footprint of products across various industries.
