Mr. Brigadier Packaging Harkens to the Treat's History
Amelia Roblin — August 4, 2011 — Marketing
References: danieldg.br & packagingoftheworld
Classic negrinho chocolates have been given a fresh and contemporary image with the design of Mr. Brigadier packaging. Daniel Machado wished however to instill each box and jar with a subtle taste of the sweets' history through the conception of the retro logo and the mesmerizing color scheme.
Firstly, Senhor Brigadeiro himself was rendered in a simple two-tone illustration complete with a dinner jacket, a curling mustache and a monocle. The image is embraced with a spiraling frame employed as a medallion to label each chocolate wrapper.
When it comes to the aesthetic of Mr. Brigadier packaging, the color black was a deliberate decision, since the nickname of these confections literally means "blackie." Printed with fine curving stripes against yellow, this project succeeds to be low-cost, sophisticated and scrumptious.
Firstly, Senhor Brigadeiro himself was rendered in a simple two-tone illustration complete with a dinner jacket, a curling mustache and a monocle. The image is embraced with a spiraling frame employed as a medallion to label each chocolate wrapper.
When it comes to the aesthetic of Mr. Brigadier packaging, the color black was a deliberate decision, since the nickname of these confections literally means "blackie." Printed with fine curving stripes against yellow, this project succeeds to be low-cost, sophisticated and scrumptious.
Trend Themes
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Retro Branding — Opportunity for businesses to reintroduce classic branding elements with a modern twist.
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Nostalgic Packaging — Potential to tap into consumer desire for products that evoke a sense of nostalgia.
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Low-cost Sophistication — Disruptive innovation to create affordable yet high-quality packaging designs.
Industry Implications
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Food Packaging — Innovative packaging solutions for food products.
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Confectionery — Opportunity to create unique and visually appealing packaging for confectionery products.
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Graphic Design — Disruptive innovation in graphic design to create visually striking packaging.
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