Realistic renditions of products on their boxes is a popular labeling practice, although Falcon Enamelware packaging takes a slightly different approach by simplifying the image of its minimal appearance even more to illustrate a lovely visual charm.
The iconic line of plates, bowls, platters and baking dishes is well recognized as each piece embodies a soft sculptural quality with the familiar blue rim painted around the bright white ceramic. There is a quiet sophistication to the look of the crockery that the Morse Studio team smartly decided to emphasize.
The designers took this picture of a white round-cornered rectangle with a classic blue outline, essentially the appearance of the pie dish from above. They applied this image to the top of the cardboard Falcon Enamelware packaging to communicate a timeless modest magnificence.