Sculpted Fitness Chocolates

Clean the Sky - Positive Eco Trends & Breakthroughs

Abdominal Muscle Bars for Men

— June 4, 2008 — Lifestyle
You know how they say Swiss chocolate is the best in taste? Well I think French chocolate is the best in presentation. The chocolatier Jean-Paul Hévin launched the first chocolate bars without sugar. These abdominal muscle shaped bars come in three kinds: “Pecs,” Shelf “Muscle,” and “Fitness” without sugar. On Hévin’s official site, they describe the chocolate as powerful, manly, and intense.

I don’t know if I really believe all this nonsense: no chocolate in this world will make men more masculine. I lost hope a long time ago… Yes, I am bitter, as bitter as this suga-free, brown powder bar from Paris. 

In case you are actually wondering, they sell for 2.20€ a bar.

Trend Themes

  1. Sugar-free Chocolates — Disruptive innovation opportunity: Develop a line of sugar-free chocolates that are targeted towards health-conscious consumers.
  2. Functional Food — Disruptive innovation opportunity: Create functional food products that promote muscle growth and overall fitness.
  3. Creative Chocolate Presentation — Disruptive innovation opportunity: Explore innovative ways to present chocolate products to differentiate from competitors.

Industry Implications

  1. Confectionery — Disruptive innovation opportunity: Introduce new flavors and shapes to the confectionery industry to attract a wider consumer base.
  2. Sports Nutrition — Disruptive innovation opportunity: Develop protein bars and snacks specifically designed to aid in muscle development and recovery.
  3. Luxury Food and Beverage — Disruptive innovation opportunity: Incorporate unique and premium ingredients into luxury food and beverage products, such as high-quality chocolates.
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