Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Starbucks Tries Protein Drinks

New Vivanno Smoothies

— July 15, 2008 — Lifestyle
Starbucks is trying blended Vivano protein drinks now, a move that follows the recent announcement of the closure of 600 stores. The nutritional protein smoothies include a fruit mix blend, to which customers can add an extra shot of green tea matcha powder, and a banana-chocolate flavor which can be boosted by additional espresso shots. The 16 oz cups will contain 240-270 calories, 15 or more grams of protein (they're packed with whey powder) and 5 grams or more of fiber.

On my morning Starbucks run today, I was handed a sample of the "Protein Smoothies Powered by Kinetix" in the fruity banana mango flavor. It wasn't too exciting, it tasted like I would expect a banana flavored slurpee to taste, but it wasn't bad either. I'm guessing Starbucks is trying to target the health-conscious male demographic and non-coffee connoisseurs with these drinks.

Starbucks has also decided to discontinue the breakfast sandwiches, poached eggs on toasted English muffins with meat, cheese and other toppings because the scent they released when in the oven dominated the classic smell of fresh brewed coffee Starbucks has always been known for. (I missed that smell!) They now have a new fruit pastry which is under 300 calories as well as new cold, low-cal drink which will come in blends of fruit, dairy or yogurt.

After fierce competition by McDonalds who introduced Starbucks-style coffee drinks at the new McCafe, the coffee giant has been left slightly wounded. Perhaps these protein shakes are just the boost they need...