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Fairtrade for Nestle Kit Kat Most Popular Bar in Britain

 - Dec 20, 2009
References: digitaljournal & guardian
The Nestle company has decided to make Kit Kat four finger bars Fairtrade certified. The move will put the UK’s most popular chocolate bar on the environmentally and socially responsible map in a big way. Over a billion Nestle Kit Kat bars are sold in the UK annually.

The Fairtrade chocolate agreement will bring immediate benefits to farmers in the west African country of Côte d’Ivoire -- the world’s largest cocoa producing country.

The move by Nestle means that chocolate joins bananas, tea and coffee as a mainstream Fairtrade product.