The three darling products stored within Mama, Papa and Gloria packaging have a delightful youthful quality that simply had to be carried through to the cardboard that contains them. The square boxes have been assembled in such a way that completely exposes the items on one side, so the reverse face was required to communicate the endearing impression delivered by the Essem coat hooks themselves.
This was done by adopting a very minimal aesthetic with little graphic interference. For the most part, the natural brown of the recyclable paper is kept uncovered except for where the sweet illustrations appear. These are the work of the Bedow studio which opted for a childish style of representation in Mama, Papa and Gloria packaging, accompanied with a typeface with a likeness to handwritten characters.