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Cute Cardboard Branding

Mama, Papa and Gloria Packaging Embraces a Youthful Theme

— September 6, 2011 — Life-Stages
The three darling products stored within Mama, Papa and Gloria packaging have a delightful youthful quality that simply had to be carried through to the cardboard that contains them. The square boxes have been assembled in such a way that completely exposes the items on one side, so the reverse face was required to communicate the endearing impression delivered by the Essem coat hooks themselves.

This was done by adopting a very minimal aesthetic with little graphic interference. For the most part, the natural brown of the recyclable paper is kept uncovered except for where the sweet illustrations appear. These are the work of the Bedow studio which opted for a childish style of representation in Mama, Papa and Gloria packaging, accompanied with a typeface with a likeness to handwritten characters.
Trend Themes
1. Minimal Packaging Designs - Opportunity for packaging design companies to create minimalistic packaging designs that highlight the product while still being visually appealing.
2. Childlike Aesthetic - Opportunity for graphic design firms to embrace a childlike aesthetic in packaging and branding to appeal to younger target audiences.
3. Eco-friendly Packaging - Opportunity for businesses to adopt recyclable paper packaging to appeal to environmentally conscious consumers.
Industry Implications
1. Packaging Design - Packaging design companies can embrace minimalism in their designs to focus on showcasing products.
2. Graphic Design - Graphic design firms can utilize a childlike aesthetic in their branding to appeal to younger audiences.
3. Consumer Goods - Consumer goods businesses can adopt eco-friendly packaging to appeal to customers who prioritize sustainability.
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