April showers are said to bring May flowers, and it seems like the Vogue Italia Beauty October 2011 edition is living in an eternal state of rain-soaked springtime.
With a beautifully shot array of watery looks, out of focus flowered frames and double-vision captures the shoot seems to be coated in a layer of luxurious laziness. Model Sigrid Agren is shot for the issue by photographer Solve Sundsbo and styled by Patti Wilson to showcase ethereal emotion while wearing carefully applied cosmetics. The pictures are props to a piece about must-have make-up and sensual scents to which Agren lends a soothing state of tranquility.
The pictorial, complete with florals and foggy condensation, gives the Vogue Italia Beauty October 2011 issue a carefree and laidback look of showery chic.
Why This Trend Is Growing
- Rain-inspired Fashion
- The water and rain imagery featured in the Vogue Italia Beauty shoot provides an opportunity for fashion designers to create rain-inspired looks and accessories, capitalizing on the beauty and tranquility of rainy days.
- Watery Make-up Looks
- The ethereal make-up looks modeled in the shoot can inspire cosmetics brands to create watery and watercolor-inspired make-up lines, tapping into the trend of artistic and imaginative beauty.
- Flower-inspired Photography
- The out-of-focus flowered frames in the shoot provide an opportunity for photographers to experiment with the incorporation of flowers in their shots to create dreamy, whimsical and romantic imagery.
Industries Being Reshaped
- Fashion
- The Vogue Italia Beauty shoot can inspire fashion brands to incorporate water elements, floral patterns and rain-inspired designs into their collections, especially for the Spring/Summer seasons.
- Cosmetics
- The shoot can inspire cosmetics brands to create watery and watercolor-inspired make-up lines, as well as incorporate calming, serene and tranquil elements in their marketing campaigns, tapping into the trend of mindfulness and self-care.
- Photography
- The floral and watery elements used in the shoot can inspire photographers to experiment with nature-inspired props and tools to create imaginative and whimsical imagery, especially for editorial, fashion and lifestyle photography.
