Chewable Toothpaste

Lush Introduces Dirty Toothy Tabs for Perfect Oral Hygiene

Handmade cosmetics company Lush guarantees the perfect amount of toothpaste for your daily oral hygiene routine with these featured Dirty Toothy Tabs.

These Dirty Toothy Tabs, which resemble a package of mints, are made with spearmint and various other natural ingredients that Lush is known for. The user simply needs to pop one of these tablets in his mouth, chew and then brush like he would with normal toothpaste. Once the chewing starts, the tabs are activated by saliva and dissolve into foam, which actively whitens your teeth as well as freshens your breath.

These tabs easily portable for those who like to brush throughout the day. With these Dirty Toothy Tabs, you no longer have to worry about losing your toothpaste cap again!

Chewable Hygiene Products
The trend towards chewable hygiene products could disrupt the traditional forms of toothpaste and breath fresheners.
Natural Oral Care
The increased demand for natural ingredients in toothpaste and mouthwash creates opportunities for companies to innovate and disrupt the oral care market.
On-the-go Hygiene Solutions
The trend towards compact, portable hygiene products presents an opportunity for companies to create innovative solutions for consumers who need to maintain oral care habits while on-the-go.

Who This Affects Most

Oral Care
The oral care industry can innovate and develop chewable toothpaste and mouthwash products to meet the demand for natural ingredients and offer on-the-go solutions.
Consumer Goods
Consumer goods companies can disrupt the hygiene market by creating new chewable products for oral care and other forms of hygiene.
Alternative Medicine
Companies in the alternative medicine industry can create natural, chewable products for oral care and promote their benefits as an alternative to traditional toothpaste and mouthwash.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 92%
Freshness 8%