Very little needs to be done to make the experience of treat-eating even more enjoyable, yet Pedro Miguel Lopes has outdone himself and the delicious dessert with his Abracadabra Chocolate branding.
Inspired by the label name and the magic of sweet surprises, the graphic designer worked as many bright colors and diversified facial expressions as possible into the wrappers of these goodies. Exhibiting evidence of a clear typeface fanatic, Abracadabra Chocolate branding is composed of typographical symbols more so than words throughout the sugary sheaths, bags, boxes, and even the store's interior design and shopkeeper uniforms.
Key Themes Behind This Trend
- Typographic Branding
- Incorporating diverse typographical symbols and bright colors in branding can help create a unique experience and differentiate products in the market.
- Emotive Packaging
- Designing packaging that reflects emotions and facial expressions can help elicit a positive response from customers and increase product appeal.
- Interior Design Branding
- Using branding aesthetics in interior design can create a seamless brand experience and attract customers to the store.
Where This Applies
- Chocolate Industry
- Companies in the chocolate industry can leverage typographical and emotive branding to stand out in the crowded market and increase customer engagement.
- Packaging Industry
- Innovative packaging designers can explore ways to incorporate diverse typographical symbols, bright colors, and emotive design elements to create unique and visually appealing packaging solutions.
- Retail Industry
- Retail stores can use branding aesthetics in their interior design elements like store layout, wall graphics, and even staff uniforms to create a cohesive brand experience and stand out among competitors.
