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Abracadabra Chocolate Branding is Too Tasty for Words

 - Jan 14, 2011
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Very little needs to be done to make the experience of treat-eating even more enjoyable, yet Pedro Miguel Lopes has outdone himself and the delicious dessert with his Abracadabra Chocolate branding.

Inspired by the label name and the magic of sweet surprises, the graphic designer worked as many bright colors and diversified facial expressions as possible into the wrappers of these goodies. Exhibiting evidence of a clear typeface fanatic, Abracadabra Chocolate branding is composed of typographical symbols more so than words throughout the sugary sheaths, bags, boxes, and even the store's interior design and shopkeeper uniforms.