Convenience food brands focus on green issues to entice more customers
Implications - There aren’t many brands that can simply ignore consumers’ burgeoning interest in environmental issues. Thus, major fast food chains like McDonald’s and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers through conscientious efforts in environmental initiatives. Once megabrands like these start on the path toward more sustainable practices, other smaller fast food companies have no choice but follow suit.
Trend Themes
1. Eco-friendly Fast Food Chains - Major fast food chains like McDonald's and KFC are appealing to green-minded consumers through conscientious efforts in environmental initiatives.
2. Fast Food Branding Campaigns - Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations.
3. Sustainable Farming Awareness Films - Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values.
Industry Implications
1. Fast Food Industry - Major fast food chains like McDonald's and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers.
2. Marketing and Advertising Industry - Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations.
3. Sustainable Agriculture Industry - Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values.
