Category
Tech
Automated Upkeep
Trend cluster
Category
Eco Fast
Food
Convenience food brands focus on green issues to entice more customers.
3.2
Trend score
Trend
What is the Eco Fast Food trend?
Eco Fast Food: There aren’t many brands that can simply ignore consumers’ burgeoning interest in environmental issues. Thus, major fast food chains like McDonald’s and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers through conscientious efforts in environmental initiatives. Once megabrands like these start on the path toward more sustainable practices, other smaller fast food companies have no choice but follow suit.
Trend themes
Themes within the Eco Fast Food trend
Three behaviours holding the trend together01
Eco-Friendly Fast Food Chains
Major fast food chains like McDonald's and KFC are appealing to green-minded consumers through conscientious efforts in environmental initiatives.
02
Fast Food Branding Campaigns
Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations.
03
Sustainable Farming Awareness Films
Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values.
Industry implications
What the Eco Fast Food trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Major fast food chains like McDonald's and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers.
For
Marketing and Advertising Industry
Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations.
For
Sustainable Agriculture Industry
Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values.
Trend signals
Trend signals for Eco Fast Food
Trend score 3.2 out of 10, from popularity 52%, activity 37%, freshness 8%.
Popularity52%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Eco Fast Food trend
5 featured examples from Dec 23, 2010 to Oct 16, 2011CategoryEco
Eco Fast Food Chains
KFC Green Indianapolis Aims for LEED Architectural Certification
Fast food chains are embracing the concept of sustainable development in their operations to appeal to customers who prioritize environmental sustainability.
CategoryEco
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
Fast food chains can invest in marketing initiatives showcasing their commitment to providing healthier, eco-friendly food options and supporting local communities to improve thei…
CategoryEco
Organic Fast Food Campaigns
Willie Nelson Sings for the 'Back to the Start' Chipotle Ad
Disruptive Innovation Opportunity: Transform the fast food industry by offering organic, sustainable, and locally sourced menu options.
CategoryAutos
Fast Food Charging Stations
West Virginia McDonald's Goes Green by Charging Electric Vehicles
Potential to benefit from the growing demand for electric vehicles by collaborating with fast food chains to establish charging infrastructure.
CategoryEco
Farming-Awareness Films
The Karen O 'Abandoned' Chipotle Video Helps Small Country Business
Opportunity for fast food industry players like Chipotle to use their brand identity and advertising resources to raise awareness and support for a social and environmental cause…
