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Brand-itorials

Companies use magazine-style content to enhance customer experience

Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
687,895 Total Clicks
Date Range:
Nov 11 — Mar 12
Trending:
Mild

Featured Examples

Film-Inspired Photoblogs
Film-Inspired Photoblogs
Capitol Couture is a Tumblr Based on Fashion from The Hunger Games
The marketing people behind the film The Hunger Games have launched a Tumblr called Capitol Couture, giving fashionable fans of the film a place where they can get their fill of the movie's haute couture.… MORE
Eco Chic Lifestyle Magazines
Eco Chic Lifestyle Magazines
'Positive Luxury' Helps Customers Make Ethical Fashion Choices
Positive Luxury (PositiveLuxury.com) is an online lifestyle magazine that is updated daily and allows visitors to make fashionable, modern and ethical purchases directly from the website. The e-... MORE
play_circle_filled Retailer Magazine Apps
Retailer Magazine Apps
Zappos ZN Combines Editorial Content and Online Shopping
There is a lot of potential in combining retail and editorial content for mobile customers, especially in the fashion industry, and the Zappos ZN app does just that. This tablet application provides customers… MORE
Automaker Sports Publications
Automaker Sports Publications
BMW iMagazine Olympics Edition Focuses on Sport & Athletes
The BMW iMagazine Olympics edition is a special edition of the car-branded tablet app that focuses on the London 2012 Olympic and Paralympic Games. Created by Partners Andrews Aldridge, the BMW iMagazine… MORE
play_circle_filled Digital Couturier Magazines
Digital Couturier Magazines
Louis Vuitton 'New, Now' Site Offers Fashionable Content
The Louis Vuitton 'New, Now' website is an example of one of the many new ways traditional fashion houses are trying to engage their customers. Today's luxury designers must focus on more than just great… MORE
Racetrack iPad Locks
Racetrack iPad Locks
The Audi Magazine Slide Track is an Ad That Doesn't Feel like an Ad
It is hard to determine what is more amazing when playing with the Audi Magazine Slide Track, the people behind the concept or the piece of technology that inspired the idea. Perhaps it is simply a stalemate… MORE

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