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The Audi Magazine Slide Track is an Ad That Doesn't Feel like an Ad

 - Nov 18, 2011
References: & psfk
It is hard to determine what is more amazing when playing with the Audi Magazine Slide Track, the people behind the concept or the piece of technology that inspired the idea. Perhaps it is simply a stalemate situation; in that case, it is important to note that it is creativity on both fronts that certainly gains the attention of consumers around the world.

Conceived and executed by AlmapBBDO, the Audi Magazine Slide Track appropriately takes the shape of a racetrack. Once 'driven,' the piece requires a user to unlock the magazine to reveal a free download of the Magazine on iTunes. The best part about the Audi Magazine Slide Track is that it is an advertisement that doesn't at all feel like an ad.