It is hard to determine what is more amazing when playing with the Audi Magazine Slide Track, the people behind the concept or the piece of technology that inspired the idea. Perhaps it is simply a stalemate situation; in that case, it is important to note that it is creativity on both fronts that certainly gains the attention of consumers around the world.
Conceived and executed by AlmapBBDO, the Audi Magazine Slide Track appropriately takes the shape of a racetrack. Once 'driven,' the piece requires a user to unlock the magazine to reveal a free download of the Magazine on iTunes. The best part about the Audi Magazine Slide Track is that it is an advertisement that doesn't at all feel like an ad.
Key Themes Behind This Trend
- Interactive Advertising
- The use of interactive and engaging advertisements that don't feel like typical ads.
- Physical-digital Integration
- Integrating physical objects or spaces with digital technology to enhance user experiences.
- Creative Marketing Strategies
- Developing unique and innovative strategies to captivate and engage consumers.
Where This Applies
- Advertising
- Opportunity for advertisers to create more immersive and engaging campaigns.
- Technology
- Technology companies can explore ways to integrate their products with physical objects or spaces.
- Marketing
- Marketing professionals can implement creative strategies to capture the attention of consumers.
