Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cyclecessorizing
(UPDATE)
Elaborate extras cater to the increasing number of dedicated cyclists.
4.7
Trend score
Trend
What is the Cyclecessorizing (UPDATE) trend?
Cyclecessorizing (UPDATE): According to researchers at Rutgers University, from 1990 to 2009, the number of bike commuters increased by 64 percent in the United States. The percentage has only grown since, with more and more people riding their bikes to and from work, school and leisure activities. Thus, the demand for bike accessories is also increasing, spawning an entire market for supplementary bicycling products. These new and innovative bike trimmings meet the needs of the modern rider, ranging from gloves with illuminated turn signals to fashionable cases for the cyclists' tablets and other gadgets.
Trend themes
Themes within the Cyclecessorizing (UPDATE) trend
Three behaviours holding the trend together01
Rising demand for bike accessories
Increasing demand for bicycle accessories spawns an entire market of innovative bike products.
02
Cycling technology integration
The cycleccessorizing trend has spurred on a move toward smart technology integration with cycling products.
03
Stylish and functional cycling fashion
Cycling brands have begun to offer stylish and high-performance clothing and accessories that cater to the urban cyclist.
Industry implications
What the Cyclecessorizing (UPDATE) trend means for industry
Where the trend changes the playbookFor
Bicycle accessory industry
Bicycle accessory manufacturers have a growing market to create innovative products meeting the demands of cyclists.
For
Fashion and apparel industry
Fashion brands have opportunities to create stylish cycling clothing and accessories that cater to the functional needs of urban cyclists.
For
Smart technology industry
Smart technology companies can develop integrative products that cater to the growing cycling industry.
Trend signals
Trend signals for Cyclecessorizing (UPDATE)
Trend score 4.7 out of 10, from popularity 68%, activity 65%, freshness 8%.
Popularity68%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cyclecessorizing (UPDATE) trend
9 featured examples from Aug 15, 2011 to Mar 19, 2012CategoryLifestyle
Clever Cycling Apparel
The 'Levi's Commuter Series' is Made for the Man on the Go
The fashion industry can innovate by developing clothing designed to meet the needs of urban cyclists, incorporating elements of durability, safety, and fashion.
CategoryFashion
Couture Helmet Headgear
The Alex Dunstan NEO2 Editorial Features Biker-Inspired Accessories
Fashion brands and designers can explore the use of bold biker-inspired accessories and eclectic prints on menswear to attract a wider audience and increase sales.
CategoryArt & Design
Protective Cycle Canopies
The Uberhood Bike Umbrella Keeps Cyclists Dry and Safe
Cycling companies can innovate and provide better options for riders with weatherproof cycling accessories.
CategoryLifestyle
Bicycle Beer Sadlebags
The 6 Pack Bike Bag Allows Riders to Carry Multiple Drinks
Disruptive innovation opportunity: Introducing new products and accessories to enhance the cycling experience.
CategoryLifestyle
Hand-Painted Bicycle Bells
DringDring Creates Colorful Custom Cycle Accessories
The rising demand for personalized bike accessories creates opportunities for customization services that can provide unique options like custom-painted bike bells.
CategoryAutos
Bike Frame Tablet Holders
The Fahrer Berlin iPad Case Lets Cyclists Carry the Device with Ease
There is a growing market for accessories that enhance the cycling experience, such as tablet holders.
CategoryEco
Quaint European Bike Baskets
Adeline Adeline Focuses on the Comfort and Relaxation of Biking
The biking accessories industry can benefit from disruptive innovation by creating products that combine comfort, style, and functionality, following the example of Adeline Adelin…
CategoryArt & Design
Hybrid Bike Seat Satchels
Victoria Saddle Bag Offers Additional Stylish Storage Space
Developing new and innovative accessories for bikes can disrupt the cycling accessories industry.
CategoryTech
Turn Signal Mittens
The Early Winter Night Biking Gloves Keep Bikers Safe
The Turn Signal Mittens demonstrate the potential for disruptive innovations in the biking gear industry, particularly in safety equipment.
