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Manufactured Addiction

Gamified shopping keeps customers hooked & coming back for more

Implications - An increasing number of websites are gamifying shopping, which, psychologically, can cause buying addiction. These sites include "flash shopping" sites with limited-time sales that make us feel a thrill when we buy something against a ticking clock, rewards-based sites that offer points in return for purchases, and deal-based sites like Plukka, in which the excitement is based on getting a great deal only if enough people agree to buy. All of these game-based shopping innovations elevate dopamine in the brain, which makes a person feel good about the shopping experience, thereby stimulating addiction and the desire to return for more. Thus, retailers will only continue to merge gaming and buying to intensify the shopping experience and attract -- and hook -- more customers.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 71 Examples:
738,214 Total Clicks
Date Range:
Apr 11 — Mar 12
Trending:
Mild

Featured Examples

Budget-Friendly Fine Jewelry
Budget-Friendly Fine Jewelry
Plukka Relies on Customer Interest Before Pieces Become Available
Online jewelry e-tailer Plukka has devised an incredible business model that reduces the brand’s own cost and risk while providing its customers with affordable fine jewelry pieces. Plukka,... MORE
Charitable Shopping Websites
Charitable Shopping Websites
'WorldWix' Donates Portions of Profit to Donation of Your Choice
'WorldWix' is the best place to shop online because it allows users to donate part of what they spend to the charity of their choice. The retailer sets the donation amount (usually around 2%-7%) and… MORE
Interactive Designer Microsites
Interactive Designer Microsites
Karl's Kult on Net-a-Porter Offers Mobile Apps and More
Join Karl's Kult on the designer fashion eBoutique Net-a-Porter.com and you will be in for a wildly stylish ride. To create buzz around Karl Lagerfeld's newest collection, 'Karl,' the online site has created… MORE
Online Coupon Trading
Online Coupon Trading
The SKEEDKA Website Helps Circulate Group Deals Before They Expire
The SKEEDKA website is a user-friendly platform that connects individuals with a community of buyers, allowing them to trade and purchase deals they've previously bought on sites like Groupon or TeamBuy.… MORE
Automaker Daily Deals
Automaker Daily Deals
Hyundai Becomes the First Automaker to Partner With Groupon
On the surface, the recent Hyundai Groupon may not seem like a newsworthy event. The Korean automaker recently offered Chicago-area residents a coupon for a $29 oil change, tire rotation and inspection.… MORE
Couture Consignment eBoutiques
Couture Consignment eBoutiques
Resell Your Luxury Fashion Pieces on reFashioner
When you bought that pair of ultra-pricey Christian Lacroix heels, you thought it was a good investment, but now it's two years later and they've never seen the light of day -- that's where the site reFashioner… MORE
Daring Discount Partnerships
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
FourSquare Daily Deals is the result of a collaboration with e-coupon websites like Groupon and Living Social. The check-in website, which has over 10 million users, will be able to offer deals to frequent… MORE
Social Network Shopping Rewards
Social Network Shopping Rewards
Plink Integrates Facebook Credits and Real-Life Purchases
In 2009, Facebook tested a loyalty program called Facebook Credits, which allowed users to purchase select merchandise on Facebook, such as sneak previews of films and virtual bouquets. Now, a social media-based… MORE
Mobile-Driven Discounts
Mobile-Driven Discounts
The QuickerFeet App Connects Consumers to Deals Without Coupons
The QuickerFeet app is a new discount app but unlike most others currently out there it does not require any coupons. Merchants can post deals and which consumers can receive directly on their mobile devices.… MORE

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