On the surface, the recent Hyundai Groupon may not seem like a newsworthy event. The Korean automaker recently offered Chicago-area residents a coupon for a $29 oil change, tire rotation and inspection.
While the coupon itself was nice, it wasn't really something to get excited over. What is exciting, though, is how this campaign opens doors for other automakers to start offering their own Groupons. Car dealer service shops charge notoriously high prices which could possibly be brought down through the use of Groupons.
Further, I won't be surprised to see automakers selling their cars through Groupon if the maintenance Groupons turn out to be big successes. Hyundai isn't committing to anything like that just yet, but each participating Hyundai dealer did report an impressive 130 new service leads each.
Automaker Daily Deals
More Stats +/-
Fast Food-Serving Robots
Air-Purifying Gaming Drones
Free PC Game Programs
The Social Entrepreneur Revolution
Folding Autonomous Drones
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Hyundai Becomes the First Automaker to Partner With Groupon
- By: Michael HinesApr 25, 2011