In 2009, Facebook tested a loyalty program called Facebook Credits, which allowed users to purchase select merchandise on Facebook, such as sneak previews of films and virtual bouquets. Now, a social media-based loyalty program called Plink is integrating Facebook Credits with offline sales through a purchasing program that rewards users with Facebook Credits whenever they shop or dine at their favorite stores and restaurants.
Consumers can sign up through Facebook Connect and register for a credit or debit card. Every time you use the card at a participating retailer or restaurant, you will earn Facebook Credits to use online. So far, participating businesses include Taco Bell, Dunkin' Donuts and 7-Eleven, among others.
As BrandChannel points out, such an integrated system is "seamless and easy for consumers and businesses; no coupons, discounts, or loyalty cards involved, just a percentage of sales generated by Plink members paid to FB."
Key Themes Behind This Trend
- Social Media Rewards
- Integrating reward systems with social media to incentivize offline purchases.
- Seamless Loyalty Programs
- Incorporating loyalty programs without the need for physical coupons, discounts or cards.
- Offline-to-online Rewards
- Rewarding customers with online credits for purchases made offline.
Where This Applies
- Retail Industry
- Integrating loyalty programs with social media to incentivize offline purchases, and encourage online sales as well.
- Food Industry
- Integrating loyalty programs with social media to incentivize offline purchases, and encourage online sales as well.
- Payment Industry
- Developing loyalty programs and payment technologies that provide consumers with reward programs for offline purchases.
