FourSquare Daily Deals is the result of a collaboration with e-coupon websites like Groupon and Living Social. The check-in website, which has over 10 million users, will be able to offer deals to frequent customers and encourage potential users to give its service a try.
What I particularly like about FourSquare Daily Deals is that it is a partnership that really benefits both the e-coupon websites and the check-in industry. This is also a seminal business move for FourSquare, as they are still looking to find a way to generate revenue.
Implications - The recent economic downturn has left many consumers wary about overspending. Companies need to find low cost ways of attracting price sensitive consumers. By forming strategic partnerships companies can expand their reach and attract new customers.