Trend cluster
Category

Arabian
Allure

Aesthetics from the Middle East influence fashion design.

Alluring Arabian LookbooksExotic Turban PhotographyOverly Adorned EditorialsPosh Persian LookbooksOvertly Orange Pairings

Trend

What is the Arabian Allure trend?

Arabian Allure: Fashion consumers have always been drawn to the exotic, and the Middle East is one of the places where designers have been looking for inspiration. These designers are taking cues from Middle Eastern traditional dress, such as harem pants, turbans and caftans, which meet the needs of fashion mavens who want comfortable yet stylish apparel that also borders on exotic and eccentric.

Trend themes

Themes within the Arabian Allure trend

Three behaviours holding the trend together
01

Middle Eastern Fashion Influence

Fashion designers are taking cues from Middle Eastern traditional dress, such as harem pants, turbans and caftans, which offer an opportunity for comfortable yet stylish apparel that borders on exotic and eccentric.

02

Extravagant Color and Headwear

Bright, colorful looks and headwear are becoming increasingly popular in fashion spreads and editorials, offering daring options to forward-thinking consumers.

03

Luxurious Over-The-Top Products

Summer continues to be the time to spend and indulge for many consumers who have saved their earnings over the cooler months, thereby allowing companies to showcase more luxurious products that are over-the-top.

Industry implications

What the Arabian Allure trend means for industry

Where the trend changes the playbook
For

Fashion

These trends highlight new fashion trends and opportunities for designers to push boundaries and offer unique, exciting products to consumers.

For

Editorial Photography

These trends are reflected in fashion editorials and photoshoots, indicating an opportunity for photographers to create innovative, bold, and eye-catching images.

For

Luxury Brands

With consumers willing to spend big this summer, luxury brands can capitalize on the trend of opulence by showcasing over-the-top products that offer a unique and indulgent experience for consumers.

Trend signals

Trend signals for Arabian Allure

Trend score 5.2 out of 10, from popularity 64%, activity 83%, freshness 8%.

Popularity64%
Activity83%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Arabian Allure trend

7 featured examples from Dec 14, 2010 to Oct 3, 2011
Alluring Arabian Lookbooks
CategoryFashion

Alluring Arabian Lookbooks

The Extravagant and Exotic Maryna Linchuk in 'Hurrem Sultan 2010'

Designers can take inspiration from Arab fashion and global trends to create luxury fashion collections.

Exotic Turban Photography
CategoryFashion

Exotic Turban Photography

Andrea D'Aquino's QVEST Magazine #44 Series is Sizzling Hot

The turban fashion trend opens up opportunities for clothing, accessory, and headwear brands to incorporate turban styles into their collections and cater to the growing demand.

Overly Adorned Editorials
CategoryFashion

Overly Adorned Editorials

Alexander Fedorov's 'Hot Stones' Pairs Fruits, Females & Fashion

The photography industry focusing on capturing luxurious and visually captivating editorials.

Posh Persian Lookbooks
CategoryFashion

Posh Persian Lookbooks

The Somedays Lovin AW11 Collection is Very Bohemian

The fashion industry can implement the AW11 collection's extravagant patterns, embroidered details and eclectic yet elegant fashion lines in their upcoming collections.

Overtly Orange Pairings
CategoryFashion

Overtly Orange Pairings

The How to Spend It ‘Lady Marmalade' Shoot Favors Orange

Fashion designers can capitalize on the trend of citrus-colored fashion, creating collections that feature bold, vibrant colors like orange.

Technicolor Turbans
CategoryFashion

Technicolor Turbans

True Colors in Elle Japan March 2011 Features Vibrant Headwear

Industry that can benefit from the rising demand for vibrant headwear as a statement accessory.

Dreamlike Monotone Shoots
CategoryPop Culture

Dreamlike Monotone Shoots

Reverie by Shavonne Wong is Stylishly Subdued

Disruptive innovation opportunity for fashion photographers to experiment with unconventional and subdued styles like the Reverie shoot.