Green Cross has partnered with Foursquare for what may be the first location-based vending machine notification service. In case you don't know, Green Cross is a Swedish company that specializes in vending machines filled with non-prescription drugs.
Green Cross has partnered with Foursquare to deliver notices to users upon check-in about deals and specials in nearby Green Cross machines. This move is groundbreaking and could very quickly lead to other companies getting on board to advertise the goods and services of their vending machines.
The Green Cross eventually hopes to tap other location-based services like Gowalla and Facrbook Places in an attempt to promote and pump up local ads and specials. I wouldn't be surprised if in a few months, you become inundated with offers about 2 for 1 Pepsis and Doritos the next time you check into a mall or train station.
Key Themes Behind This Trend
- Location-based Vending
- The partnership between Green Cross and Foursquare opens up opportunities for location-based advertising and promotions in the vending machine industry.
- Location-based Notifications
- The collaboration between Green Cross and Foursquare highlights the potential for location-based notifications to deliver deals and specials to users.
- Expansion of Location-based Services
- Green Cross's plans to utilize other location-based services like Gowalla and Facebook Places could spur innovation and increase local advertising opportunities.
Where This Applies
- Vending Machine
- The partnership between Green Cross and Foursquare indicates potential for disruptive innovation in the vending machine industry through location-based marketing.
- Mobile Advertising
- The use of location-based notifications by Green Cross and Foursquare presents an opportunity for mobile advertising companies to leverage this technology for targeted promotions.
- Location-based Services
- The expansion of location-based services by Green Cross to include Gowalla and Facebook Places could create new opportunities for local advertising and engagement.
