Trend cluster
Category

Toy
Blockitecture

Building blocks become the basis for quirky and youthful architecture.

Tilted Cargo Crate ConstructionColorfully Layered CafesBuilding Block CathedralsBuilding Block ArchitectureJenga-Inspired Architecture

Trend

What is the Toy Blockitecture trend?

Toy Blockitecture: Architects are turning to building blocks for inspiration, with an increasing number of structures taking after toy blocks like LEGO and block games such as Jenga. These structures, which offer a novel and quirky way to break up the landscape of traditional highrises and grey-tone buildings, also appeal to consumers' youthful sides, as they represent items that most of us have played with as children. Nostalgia unquestionably has a powerful appeal, and while it is more often used in traditional advertising, it can also be effectively translated into other areas such as architecture and design.

Trend themes

Themes within the Toy Blockitecture trend

Three behaviours holding the trend together
01

Building Block Architecture

Architects are turning to building blocks such as LEGO and Jenga for inspiration to create novel and quirky structures that appeal to consumers' youthful sides.

02

Colorful and Layered Structures

Distinctive cafes and other structures are designed with bright and bold colors, layered structures, and unique forms that appeal to younger, more design-conscious consumers.

03

Jenga-Inspired Architecture

Architectural design inspired by Jenga, with blocks placed at different angles for a visually interesting facade and efficient structure, appeals to younger, architecture-forward consumers.

Industry implications

What the Toy Blockitecture trend means for industry

Where the trend changes the playbook
For

Architecture and Construction

Novel, quirky, and playful building block architecture offers an enticing alternative to traditional high-rises and grey-tone buildings, driving innovation in the industry.

For

Kid-Friendly Spaces

Kid-friendly cafes and restaurants, as well as educational institutions with playful architecture and decor, create a long-lasting relationship between business and consumer, and offer opportunities for disruptive innovation.

For

Luxury Living Spaces

Innovative, architecturally unique luxury condominiums with modern and chic interiors appeal to younger, new-money crowds in competitive urban markets, driving innovation in the industry.

Trend signals

Trend signals for Toy Blockitecture

Trend score 5.1 out of 10, from popularity 77%, activity 70%, freshness 8%.

Popularity77%
Activity70%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe

Evidence

Examples of the Toy Blockitecture trend

9 featured examples from Apr 22, 2011 to Feb 22, 2012
Tilted Cargo Crate Construction
CategoryEco

Tilted Cargo Crate Construction

ECORRE Complex Revolutionizes Recycled Building

Disruptive innovation opportunity: Integrate unconventional building materials to create unique and sustainable architectural designs, such as using angled shipping containers.

Colorfully Layered Cafes
CategoryArt & Design

Colorfully Layered Cafes

The Mocha Mojo Coffeehouse Looks Like a Playful LEGO Land

The hospitality industry can capitalize on the trend of colorful cafe design to create unique dining experiences that appeal to a younger demographic.

Building Block Cathedrals
CategoryLife-Stages

Building Block Cathedrals

The Abondantus Gigantus is a Church of LEGO

The construction industry can explore the use of alternative building materials like concrete to create visually stunning and innovative structures like the Abondantus Gigantus.

Building Block Architecture
CategoryArt & Design

Building Block Architecture

GGF Architects' Wahroonga Preparatory School Looks Made With LEGO

Innovative architecture could make learning spaces more fun and engaging for children of all ages

Jenga-Inspired Architecture
CategoryArt & Design

Jenga-Inspired Architecture

The Cafe Kureon by Kengo Kuma and Associates is Multi-Dimensional

Architects can explore the use of layered structures and grid-like arrangements to create visually striking and efficient designs.

Toy Block Fortresses
CategoryTech

Toy Block Fortresses

'Marshal Banana' Recreates the Star Wars Sandcrawler Using 10,000 LEGO Pieces

Disruptive innovation opportunity: Collaborating with LEGO enthusiasts to develop new and innovative toy concepts using LEGO components.

Jenga Residences
CategoryArt & Design

Jenga Residences

Orange Architects' 'The Cube' is a One-of-a-Kind Apartment Complex

Real estate developers and firms need to focus on designing architecturally unique and modern living spaces with functional yet creative features to address the preferences of you…

Building Block Eateries
CategoryArt & Design

Building Block Eateries

The Cafe Boo Bah is a Kid-Friendly Restaurant

Kid-friendly cafes and restaurants can disrupt the hospitality industry by offering unique and entertaining experiences for families.

Building Block Structures
CategoryWorld

Building Block Structures

Antwerp's Museum Aan de Stroom Offers a Look into the City's History

Incorporating unique building materials such as brick-like structures can set a new standard for sustainable and aesthetically pleasing architecture.