Building blocks become the basis for quirky and youthful architecture
Implications - Architects are turning to building blocks for inspiration, with an increasing number of structures taking after toy blocks like LEGO and block games such as Jenga. These structures, which offer a novel and quirky way to break up the landscape of traditional highrises and grey-tone buildings, also appeal to consumers' youthful sides, as they represent items that most of us have played with as children. Nostalgia unquestionably has a powerful appeal, and while it is more often used in traditional advertising, it can also be effectively translated into other areas such as architecture and design.
Trend Themes
1. Building Block Architecture - Architects are turning to building blocks such as LEGO and Jenga for inspiration to create novel and quirky structures that appeal to consumers' youthful sides.
2. Colorful and Layered Structures - Distinctive cafes and other structures are designed with bright and bold colors, layered structures, and unique forms that appeal to younger, more design-conscious consumers.
3. Jenga-inspired Architecture - Architectural design inspired by Jenga, with blocks placed at different angles for a visually interesting facade and efficient structure, appeals to younger, architecture-forward consumers.
Industry Implications
1. Architecture and Construction - Novel, quirky, and playful building block architecture offers an enticing alternative to traditional high-rises and grey-tone buildings, driving innovation in the industry.
2. Kid-friendly Spaces - Kid-friendly cafes and restaurants, as well as educational institutions with playful architecture and decor, create a long-lasting relationship between business and consumer, and offer opportunities for disruptive innovation.
3. Luxury Living Spaces - Innovative, architecturally unique luxury condominiums with modern and chic interiors appeal to younger, new-money crowds in competitive urban markets, driving innovation in the industry.
9 Featured, 80 Examples:
3,015,671 Total Clicks
Date Range:
Apr 11 — Mar 12
Trending:
Warm
Consumer Insight Topics:
