Category
Autos
Shared Shuttle
4.1
Trend score
What's Happening
What is the Safety Tech trend?
Safety Tech: More brands and designers are creating devices that help drivers drive more safely and avoid road accidents. Ranging from steering wheels that warn drivers of potential hazards to iPhone docks that keep a person's hands free, these safety innovations contribute to better overall driving, something that is undeniably necessary when considering the incredible number of car-related accidents and deaths that occur each year. According to the United States Census Bureau, there were 10.8 million motor vehicle accidents in 2009 alone. This staggering number is reason enough for consumers to embrace innovations that will help them get from Point A to Point B safely.
Trend themes
Themes within the Safety Tech trend
Three behaviours holding the trend together01
Increased Safety Innovations
Brands are designing devices that help drivers drive safely, which is becoming increasingly necessary with the number of car-related accidents and deaths.
02
Smartphone Integration
Innovations like the BreathalEyes App and Steer Safe allow for safe phone use while driving.
03
Hands-free Technology
Devices like the Golden-i Headset and inflatable bag-deploying apparel allow professionals and athletes to work and play without interruption while keeping their hands free.
Industry implications
What the Safety Tech trend means for industry
Where the trend changes the playbookFor
Automotive
Innovations like vibrating luxury cars and collision-preventing steering wheels can improve driver safety and prevent accidents; smartphone disabling devices give employers a way to ensure driver safety while company vehicles are being used.
For
Sporting Goods
The North Face Avalanche Airbag Clothing implements automotive safety technology into winter sports to prevent avalanche-related injuries and deaths.
For
Healthcare
The Golden-i Headset hands-free technology can be adapted to hospitals to share data without interruption of processes.
Trend signals
Trend signals for Safety Tech
Trend score 4.1 out of 10, from popularity 65%, activity 50%, freshness 8%.
Popularity65%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Safety Tech trend
8 featured examples from Aug 4, 2011 to Apr 5, 2012CategoryAutos
Collision-Preventing Steering Wheels
The 'Inumflis' System Pulses When Danger Approaches
Disruptive innovation opportunity for incorporating haptic steering wheels to improve driver safety.
CategoryTech
Virtual Display Headsets
The 'Golden-i Headset' is Unveiled at CES 2012
The Golden-i Headset can be used in hospitals and surgical environments, allowing healthcare professionals to stream videos or communicate while keeping both hands free.
CategoryAutos
Exclamatory Hazard Signals
The LED Lights Barrier Prevents Collisions Against Breakdowns
Exploring opportunities to develop innovative accessories for cars, like the LED Lights Barrier, that enhance safety and convenience while on the road.
CategoryLifestyle
Liquor Surveillance Safety Apps
The BrethalEyes App Scores if You're Too Drunk to Drive
Developing and releasing smartphone apps focused on drunk-driving prevention and using biometric data in innovative ways.
CategoryTech
Steering Wheel Smartphone Docks
Check for Calls and Messages Safely on the Road with Steer Safe
The automotive accessories industry can capitalize on the trend of steering wheel smartphone docks by creating more innovative and user-friendly products.
CategoryLifestyle
Inflatable Bag-Deploying Apparel
The North Face Avalanche Airbag Clothing Can Save Your Life
Opportunity for outdoor apparel brands to incorporate inflatable bag technology for safety.
CategoryAutos
Vibrating Luxury Cars
The Cadillac Safety Alert Seat Rumbles to Warn Drivers of Crash Risks
Opportunity for car manufacturers to differentiate their products by prioritizing safety and incorporating innovative features like the Cadillac Safety Alert Seat.
CategoryAutos
Phone-Disabling Devices
Scosche cellCONTROL Ensures Safe Driving All the Time
Automakers can develop in-car technology to prevent phone use while driving
