At long last, it's football season again, and the Washington Redskins' Foursquare campaign is capitalizing on the popularity of social media check-ins to drum up support. Die-hard Redskins fans can check in at the stadium or several Redskins bars to unlock a team badge.
The Washington Redskins Foursquare campaign also includes a prize for two lucky fans who've unlocked the team badge: two loge tickets and pre-game field passes to tailgate with -- who else -- the Geico caveman as the Redskins take on the Eagles November 15.
What Makes This Trend Stand Out
- Social Media Check-ins
- Disruptive innovation opportunity: Develop personalized promotions and rewards for customers who check-in using social media platforms.
- Fan Engagement Campaigns
- Disruptive innovation opportunity: Create interactive campaigns that leverage fan participation to generate excitement and increase brand loyalty.
- Location-based Marketing
- Disruptive innovation opportunity: Utilize location-based technologies to target and engage specific customer segments with tailored marketing initiatives.
Sectors Adopting This
- Sports and Entertainment
- Disruptive innovation opportunity: Integrate technology and social media into the fan experience to enhance engagement and increase revenue streams.
- Hospitality and Bars
- Disruptive innovation opportunity: Partner with sports teams to create exclusive promotions and experiences for fans at designated establishments.
- Insurance
- Disruptive innovation opportunity: Collaborate with sports teams to enhance brand visibility and customer engagement through unique prize partnerships.
