Stores looking to reach customers with special offers and deals might want to think about ditching the email offers in favor of the Brouha app. The Brouha app is an app that notifies customers of deals and discounts via a message sent to their smartphones.
The Brouha app works using an RFID card that can be picked up from participating stores. The app is a great alternative for businesses seeking to connect with the mobile generation. The app is also awesome in that it requires very little effort on behalf of the consumer to access the deals and discounts offered. Consumers are notoriously lazy and aren't known for turning emailed deals into real-world purchases. The Brouha app has partnered with several businesses and the results have apparently been great with the app reporting that they "have on average three times as many active members per store than stores have fans on Facebook."