Category
Art & Design
Sensory Packaging
Trend cluster
Category
Pantone-spiration
Proprietary colors dictate more than just paint and fabric.
5.1
Trend score
Trend
What is the Pantone-spiration trend?
Pantone-spiration: While most people associate Pantone with only paint and fabric swatches, the company's Pantone Color Matching System is beginning to influence much more that that. Designers everywhere are using Pantone hues and its recognizable paint swatch as a branding tool. Everything from cell phone cases and candles to liquor labels and Christmas ornaments are being inspired by Pantone swatches, showing just how much influence the company's color system can have over completely disparate products and industries.
Trend themes
Themes within the Pantone-spiration trend
Three behaviours holding the trend together01
Color Swatch Branding
Pantone's color matching system is being used by designers as a branding tool on non-paint/fabric products.
02
Customizable Color Goods
Pantone Universe product lines are allowing consumers to customize the colors of their accessories, from glasses to flash drives.
03
Minimalist Color Packaging
Anagrama's Toscatti packaging uses simple Pantone chip-inspired labels for easy color coding and intuitive shelf identification.
Industry implications
What the Pantone-spiration trend means for industry
Where the trend changes the playbookFor
Design
Designers are using Pantone's color matching system beyond traditional paint and fabric, creating opportunities for new branding strategies and product inspirations.
For
Consumer Goods
The Pantone Universe brand offers a variety of customizable accessories, providing unique and personalized consumer experiences.
For
Packaging
Pantone's recognizable color chip system provides opportunities for simple and eye-catching packaging designs that allow for easy shelf identification and consumer recognition.
Trend signals
Trend signals for Pantone-spiration
Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%.
Popularity77%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Pantone-spiration trend
10 featured examples from Apr 13, 2011 to Mar 8, 2012CategoryArt & Design
Pantone Chip Branding
The Toscatti Packaging is Categorized by Color for Customer Convenience
Applying color coding and minimalist design to kitchenware products.
CategoryArt & Design
Colorful Chameleon Eyewear
The Pantone Universe Eyewear Collection Has Options for Any Outfit
Disruption in the eyewear industry by incorporating color-blocking and easy-to-change frames.
CategoryArt & Design
Paint Chip Luminaries
Pantone Universe Candles Infuse Favorite Shades with Light
The use of unique and playful design elements in home decor items, such as these paint chip inspired candles, could indicate a trend towards more niche and personalized home decor…
CategoryTech
Pantone-Inspired Food Photos
Emilie Guelpa's Choose Your Color Series is Delicious
Opportunity for food and beverage businesses to differentiate themselves by incorporating colorful and visually appealing presentations.
CategoryTech
Color Chip Cases
The Pantone Universe iPod Touch by Case Scenario is Cute and Simple
Scope for manufacturers to produce a wide range of stylish cases, covers, and accessories for popular electronic devices.
CategoryLifestyle
Alcoholic Pantone Packaging
Designers Anonymous Created the ‘Warm Red' Pantone Gift
Disruptive innovation opportunity: Explore innovative ways to incorporate design principles into various industries and products beyond traditional graphic design applications.
CategorySocial Good
Chromatic Grad Caps
Cal Poly Pomona Graphic Design Grads Don Pantone Chip Mortarboards
The trend of personalized graduation caps presents an opportunity for educational institutions to offer customization workshops or partner with companies to provide graduation cap…
CategoryArt & Design
Paint Chip Ornaments
The Pantone Xmas Ball is Perfect for the Contemporary Home
Opportunity for home decor companies to develop a line of contemporary Christmas decorations.
CategoryLifestyle
Color Swatch Liquor Labels
Plural Wine Packaging Flaunts the Flavor of Color
Opportunity for wineries and distilleries to leverage color-centric packaging to differentiate their products and engage consumers on an emotional level.
CategoryPop Culture
Customized Prismatic Information Holders
Pantone Flash Drives Comes in a Range of Vibrant Colors
Companies in the tech accessories industry can cater to the trend of customization and self-expression with colorful products like Pantone flash drives.
