Bright and fun, the Choose Your Color photo and culinary series is inspired by Pantone chips. The 'plates' (or what look more like giant frosted crackers) take on the shape of the Pantone chips, while various foods such as berries, spices and diced vegetables are used to represent the actual color indicated by the number underneath. For instance, Pantone 485 C is a shade of red that is symbolized by cherry tomatoes.
Assembled and photographed by French artist Emilie Guelpa of Griottes, Palette Culinaire, the Choose Your Color series is all about the details. Everything about each still somehow pays tribute to Pantone. The spoons are semi-dipped in corresponding colors and added paper props mimic the aesthetic of the color chips.
Why This Trend Is Growing
- Food Styling
- Opportunity to explore creative ways of presenting food using color-inspired designs.
- Color Branding
- Potential for businesses to incorporate color symbolism in their brand messaging and visual identity.
- Interactive Culinary Experiences
- Possibility of creating interactive dining experiences where customers can choose food based on color preferences.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage businesses to differentiate themselves by incorporating colorful and visually appealing presentations.
- Design and Advertising
- Potential for design and advertising agencies to incorporate Pantone-inspired concepts in their brand campaigns and visuals.
- Hospitality and Events
- Possibility of creating themed events and experiences that revolve around color-inspired culinary concepts.
