The Pantone Flash Drives are the latest endeavor by Pantone to bring its signature brand of vibrant colors to a particular niche product. The flash drives, which come in a range of sizes, is currently available in fourteen different colors.
The Pantone Flash Drives are a great way to store your data and express your individuality all in one fell swoop. It will be interesting to see what product Pantone brings their colors to next.
Implications - Youth consumers are looking to make bold aesthetic choices when it comes to their purchases. This stems from a desire to express their individuality and uniqueness. Companies ought to tap into this mindset to capture a share of this coveted market.