Food-Hued Serveware

The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers

Pantone x H&M created a collection of colorful serveware to infuse meals with joy and vitality. This collection follows the collaborators' debut collection last year and in 2024, color authority Pantone and H&M Home are introducing two fresh color palettes: Spicy & Sweet and Zesty & Fresh.

Zesty & Fresh plays with energizing citrus hues to infuse homes with lively yellow and green accents. The Spicy & Sweet palette gleans from the intensity of chilli and the juiciness of ripe orange with warm red and orange hues. These fun colors have been incorporated into a variety of porcelain designs, spanning everything from plates and bowls to coasters, placemats and storage jars.

Through color, the Pantone x H&M Home collection injects new energy into spring and summer dining and entertaining.

Colorful Serveware Collections
Exploring vibrant tones in dinnerware design to elevate dining experiences.
Citrus-inspired Home Decor
Embracing energizing citrus hues to enhance interior aesthetics.
Collaborative Color Palettes
Partnering with industry experts to create fresh and engaging color schemes.

Who This Affects Most

Home Goods
Opportunities for furniture and decor brands to innovate with bold and playful colors.
Hospitality
Potential for restaurants and hotels to adopt vibrant serveware for a more engaging dining experience.
Fashion
Potential crossover into fashion industry with colorful and trendy designs inspired by Pantone.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 61%
Freshness 27%