Dystopia Fascination

Implications - Modern consumers are intrigued by the idea of a future dystopian world, as evidenced by the popularity of the recently released film The Hunger Games, as well as the prevalence of imagery, products and other innovations that suggest a repressive and controlled society operating under the guise of a utopian world. These innovations not only appeal to our fascination and wonder but also serve as reminders that the pursuit of utopia may not always be in our best interests.