It is not too far-fetched to believe that "Denim is our only savior," as the Calik Denim campaign puts it. As far as fashion fabrics go, denim can be considered one of the most reliable, as they serve as staples in any workman's wardrobe.
Conceived and executed by RDB CG, an ad agency based in Istanbul, the Calik Denim campaign is set in a dystopian future where there is nothing standing in the way of destruction but denim outfits. Aside from illustrating the quality of Calik Denim, this ad campaign also shows this manufacturer's commitment to the future by implementing a green strategy for its denim production. The Calik Denim campaign envisions a time where resources are scarce, but because of the precautions this company took earlier, denim is not.