MIDNIGHT STUDIOS' Drops WELCOME TO THE MACHINE for SS22
References: midnightstudios.live & hypebeast
MIDNIGHT STUDIOS recently showcased its first-ever runway show for the Spring/Summer 2022 season with the WELCOME TO THE MACHINE capsule of sustainable denim launches. It is made up of jackets and pants for matching denim sets that are made in Saitex, known to be the Cleanest Denim Factory in the World.
It aims to work towards being one of the most progressive solutions to combat wasteful practices in the fashion industry. It produces denim by using 98% recycled water and 2% evaporated with zero discharge. Notably, Saitex also runs on solar energy to turn its sludge into functional bricks that then contribute to building affordable housing. It comes in the denim colorways of black, natural, and raw indigo.
Image Credit: MIDNIGHT STUDIOS
It aims to work towards being one of the most progressive solutions to combat wasteful practices in the fashion industry. It produces denim by using 98% recycled water and 2% evaporated with zero discharge. Notably, Saitex also runs on solar energy to turn its sludge into functional bricks that then contribute to building affordable housing. It comes in the denim colorways of black, natural, and raw indigo.
Image Credit: MIDNIGHT STUDIOS
Trend Themes
1. Sustainable Denim - The rise of sustainable denim production offers an opportunity for companies to innovate towards more eco-friendly practices.
2. Clean Production - The trend towards clean production in the fashion industry creates opportunities for innovations in reducing environmental impact.
3. Matching Denim Sets - Designing and manufacturing matching denim sets allows companies to cater to the increasing trend of coordinated fashion in casualwear.
Industry Implications
1. Fashion - The fashion industry can innovate towards more eco-friendly and sustainable practices in denim production with a focus on reducing waste and environmental impact.
2. Manufacturing - Manufacturing companies can capitalize on the trend of clean production and explore innovative ways to reduce waste and environmental impact in denim production.
3. Sustainability - The sustainability industry can provide sustainable solutions for denim production, including cleaner production processes and materials, waste reduction, and recycling initiatives.
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