Category
Tech
Automated Upkeep
Trend cluster
Category
Gamified
Life
Gamification extends from the virtual to the real world.
3.9
Trend score
Trend
What is the Gamified Life trend?
Gamified Life: Gamification has become a major part of today's marketing, with brands using it particularly for their social media and online campaigns. However, virtual games only engage a customer to an extent, which is why an increasing number of brands are using gamification to encourage <i>offline</i> actions. Thus, gamification is entering day-to-day lives, prompting aspects of a person's life such as health and fitness activities, shopping, travel plans, eco-friendly actions and more.
Trend themes
Themes within the Gamified Life trend
Three behaviours holding the trend together01
Offline Gamification
Gamification is entering day-to-day lives, prompting offline actions, creating opportunities for brands to engage customers and incentivize healthy habits, shopping, travel plans, eco-friendly actions and more.
02
Motivational Well-being Games
Games that help create and maintain positive behaviors, values, and a healthy lifestyle, create a significant opportunity for companies that want to tap into the wellness industry, engaging audiences seeking healthier habits.
03
Good Deeds as Payment
Offering products in exchange for doing good deeds can revolutionize the way we view payment, create opportunities for companies to incorporate social good into their marketing strategy, and drive mass engagement.
Industry implications
What the Gamified Life trend means for industry
Where the trend changes the playbookFor
Wellness Industry
Companies can take advantage of the trend towards healthier lifestyles by offering motivational platforms and wellness programs that create opportunities to enhance consumer engagement.
For
Social Good Industry
Offering products in exchange for good deeds represents an opportunity for companies to sustainably support social causes, improve brand reputation, and engage a consumer base looking to make a positive impact.
For
Gaming Industry
Gamification is becoming increasingly prevalent in daily life, creating opportunities for gaming companies to explore ways to extend their products and incentivize healthy behaviors.
Trend signals
Trend signals for Gamified Life
Trend score 3.9 out of 10, from popularity 71%, activity 38%, freshness 8%.
Popularity71%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gamified Life trend
7 featured examples from Jun 22, 2011 to Mar 21, 2012CategoryLifestyle
Accelerometer Fitness Bracelets
The Nike+ FuelBand Monitors Everyday Activities for Healthy Living
The wearable technology industry is experiencing a surge in demand for fitness trackers that offer personalized tracking options to users.
CategoryMarketing
Chivalrous Chocolate Pricing
The Anthon Berg Generous Store Accepts Good Deeds as Payment
The Anthon Berg Generous Store presents opportunities for chocolate manufacturers to incorporate social impact into their business model, creating a unique selling proposition tha…
CategorySocial Good
Great Deals for Good
DealGooder Facilitates Group Buying and Giving, Donating 50% of Profits
DealGooder can be used as an online marketing platform for businesses, especially smaller businesses, to increase their online presence while doing good.
CategoryMarketing
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
Disruptive innovation opportunity: Integrate technology and gamification into the beverage industry to create immersive brand experiences and boost customer engagement.
CategoryWorld
Interactive Airline Initiatives
Air China Facebook Check-In Campaign Entices New Customers
The airline industry can explore interactive campaigns that utilize social media and partnerships to expand their customer base and promote destination awareness.
CategoryPop Culture
Questioning Sports Campaigns
Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions
Opportunity to promote athletic gear and equipment for individuals pursuing their resolutions.
CategoryTech
Motivational Well-Being Games
Mindbloom Life Game Helps You Improve Your Quality of Life
Developing video games that can improve personal health and wellness.
