Brands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to create awareness of Air China's flights throughout Asia.
Air China wanted to spread the word in Sweden that it doesn't just offer flights to China but to other parts of Asia as well. To do so, it partnered with Asian restaurants in Sweden that represented different parts of Asia, such as Japanese, Thai and Chinese restaurants.
The Air China Facebook check-in campaign focused on encouraging consumers to check-in whenever they ate at the participating restaurants. Their check-ins subsequently appeared on Air China's Facebook page on a leader board, allowing users to see which restaurants were the most popular. The customer with the highest check-ins each week received two complimentary tickets to Asia!
In the end, the campaign was a huge success, garnering Air China over 15,000 engaged users and more than 3,000 new likes on its Facebook page.