Brands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to create awareness of Air China's flights throughout Asia.
Air China wanted to spread the word in Sweden that it doesn't just offer flights to China but to other parts of Asia as well. To do so, it partnered with Asian restaurants in Sweden that represented different parts of Asia, such as Japanese, Thai and Chinese restaurants.
The Air China Facebook check-in campaign focused on encouraging consumers to check-in whenever they ate at the participating restaurants. Their check-ins subsequently appeared on Air China's Facebook page on a leader board, allowing users to see which restaurants were the most popular. The customer with the highest check-ins each week received two complimentary tickets to Asia!
In the end, the campaign was a huge success, garnering Air China over 15,000 engaged users and more than 3,000 new likes on its Facebook page.
Key Themes Behind This Trend
- Social Media Partnerships
- By partnering with local establishments and utilizing social media platforms, brands can create awareness and engage with their target audience in innovative ways.
- Gamification Marketing
- Implementing a gamified approach, such as leader boards and rewards, can incentivize customer participation and increase brand interaction.
- Localized Promotions
- Tailoring promotional campaigns to specific regions or demographics can help brands target potential customers with relevant offers and incentives.
Where This Applies
- Airline
- The airline industry can explore interactive campaigns that utilize social media and partnerships to expand their customer base and promote destination awareness.
- Hospitality
- Hotels and restaurants can adopt gamification marketing strategies, like leader boards and rewards, to enhance customer engagement and loyalty.
- Food and Beverage
- The food and beverage industry can leverage social media partnerships and localized promotions to attract new customers and increase brand visibility.
