Retro Groupie Editorials

The Oyster Magazine 'Baby It's You' Stars a Fanatic Tati Cotliar

Shot by photographer Benny Horne for the publication's music issue, the Oyster Magazine 'Baby It's You' editorial stars a very emotional Tati Cotliar. The Argentine model channels her passionate and fanatic sides as she screams and cries for the camera. Donning the designs of such fashion labels as Dolce & Gabbana, Marc Jacobs and Dries van Noten, she was styled by Morgan Pilcher. Her retro curls and natural face was done by Jordan M and Stevie Huynh.

Aside from the hair and clothes, the Oyster Magazine 'Baby It's You' editorial shows that not a lot has changed over the course of time when it comes to groupies. Except for the fact that they could be referred to as tweens now, since it's that age group that behaves very similarly to groupies of the past.

Retro Groupie Fashion
Opportunity for fashion brands to create modern collections inspired by iconic groupie looks.
Emotional Editorial Shoots
Opportunity for magazines to explore unique and unconventional approaches to fashion photography.
Nostalgic Beauty
Opportunity for beauty brands to create vintage-inspired makeup and hair tutorials.

Who This Affects Most

Fashion
Opportunities for fashion labels to draw inspiration from past trends and create modern twists.
Magazine Publishing
Opportunities for magazines to differentiate themselves by exploring unconventional approaches to fashion editorials.
Beauty
Opportunities for beauty brands to create tutorials and products inspired by vintage looks.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 28%
Freshness 8%

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