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Street Artvertising

Using graffiti-inspired campaigns to capture attention

Implications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
591,790 Total Clicks
Date Range:
Nov 11 — Apr 12
Trending:
Warm

Featured Examples

play_circle_filled Colossal 3D Paintings
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max. Reebok and CrossFit (a developer of multifunctional… MORE
play_circle_filled Guerrilla Graffiti Footgear Campaigns
Guerrilla Graffiti Footgear Campaigns
The Converse 'Just Add Color' Projects Keeps Things Bright
I am an extreme fan of the Chuck Taylor All Star series and duly appreciate the most recent efforts of the Converse Just Add Color campaign. This is a guerrilla graffiti-esque effort taken by the... MORE
Robotic Graffiti Autos
Robotic Graffiti Autos
The 'Chevy Street Artist Car' Creates Beautiful Murals
Street artist Jeff Soto teamed up with Chevrolet to bring about the ‘Chevy Street Artist Car.’ This is the world’s first car that can actually spray paint murals. When Soto first... MORE
Shoe Street Art Festivals
Shoe Street Art Festivals
Off Canvas Graffiti Festival by Converse to Grow Following in China
In celebration of the Chinese design festival, Converse kicked off the ‘Off Canvas’ movement, which showcased graffiti artists from China and worldwide. Converse has long been associated with the rebel… MORE
play_circle_filled Banksy-Inspired Ads
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
During Milan Design Week 2012, IKEA bombed its own ads to create these cool Banksy-inspired IKEA street art designs. The company glued black and white street graffiti-style stencilled posters in... MORE
play_circle_filled Laser Christmas Graffiti
Laser Christmas Graffiti
The Vodaphone Campaign of Gift Giving Incorporated Facebook
To celebrate Christmas cheer Vodaphone (a mobile phone carrier in the UK) launched a very special and unique engagement. It asked users on its website to come up with Christmas greetings they wished to… MORE

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