Category
Marketing
Polarized Marketing
Trend cluster
Category
Street
Artvertising
Using graffiti-inspired campaigns to capture attention.
4.7
Trend score
What's Happening
What is the Street Artvertising trend?
Street Artvertising: Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
Evidence
Examples of the Street Artvertising trend
CategoryArt & Design
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings.
CategoryMarketing
Guerrilla Graffiti Footgear Campaigns
The Converse 'Just Add Color' Projects Keeps Things Bright
Disruptive innovation potential in the footwear industry by combining art and branding in unique ways.
CategoryAutos
Robotic Graffiti Autos
The 'Chevy Street Artist Car' Creates Beautiful Murals
The street art industry can explore the use of robotic technology to create unique and dynamic murals.
CategoryArt & Design
Shoe Street Art Festivals
Off Canvas Graffiti Festival by Converse to Grow Following in China
Brands in the fashion and apparel industry can collaborate with graffiti artists for limited edition collections and organize art-centered events.
CategoryMarketing
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
Retailers can use street art-inspired advertising to create memorable and visually engaging campaigns that resonate with consumers.
CategoryMarketing
Laser Christmas Graffiti
The Vodaphone Campaign of Gift Giving Incorporated Facebook
The use of innovative technology and social media strategies presents disruptive innovation opportunities for mobile phone carriers to enhance customer engagement.
Trend themes
Themes within the Street Artvertising trend
Three behaviours holding the trend together01
Graffiti-style campaigns for branding
The trend of using graffiti-inspired campaigns is becoming popular for branding purposes. This allows brands to align themselves with street culture and market to consumers who love public art statements and tend to ignore more traditional marketing displays.
02
Interactive 3D Art Installations
With its attention-grabbing visuals, interactive 3D art installations are becoming popular among brands to engage consumers in new and innovative forms and create memorable experiences.
03
Robotic Graffiti Autos
The use of robotic technology in creating street art is becoming prevalent, opening up new possibilities for artists and brands to create visually striking and intricate art pieces with a human-robot collaboration.
Industry implications
What the Street Artvertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The above trends show that the marketing and advertising industry is constantly looking for new and innovative ways to engage consumers and create brand awareness.
For
Art and Design
The use of street art, graffiti, and interactive 3D installations in branding campaigns highlights the growing importance of the creative fields of art and design in marketing and advertising industries.
For
Robotics Technology
The trend of using robotic technology to create street art shows the impact of robotics technology in expanding the possibilities of art and design.
Trend signals
Trend signals for Street Artvertising
Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%.
Popularity68%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
