The Stickybits Liptons Brisk Tea campaign features interactive graffiti ads with a series of monstrous street murals to be decoded by smartphones.
A quick scan of the art using a mobile phone brings up a video of the mural being painted. People who scan the Stickybits Liptons Brisk Tea artwork are given a chance to win an Xbox 360. These ads are sure to attract a lot of attention and are a great way to reach thirsty customers on the street.
Why This Trend Is Growing
- Interactive Graffiti Advertising
- Using technology to make street art interactive provides a unique opportunity for brands to engage with customers in an innovative way.
- Mobile-based Interactive Campaigns
- Incorporating mobile technology in advertising campaigns can not only capture the attention of customers but also give them a chance to engage and win prizes.
- Augmented Reality Art
- Merging the physical world with digital technology to create interactive art installations offers endless possibilities for creative marketing campaigns.
Industries Being Reshaped
- Advertising
- Interactive graffiti ads provide a new and exciting platform for brands to engage with potential customers in a unique way.
- Consumer Goods
- Using interactive campaigns that incorporate mobile technology can boost engagement and sales for consumer goods companies.
- Art and Entertainment
- Augmented reality art installations have the potential to revolutionize the art and entertainment industry and create immersive experiences for audiences.
