In celebration of the Chinese design festival, Converse kicked off the ‘Off Canvas’ movement, which showcased graffiti artists from China and worldwide. Converse has long been associated with the rebel culture, and in an act to strengthen those ties and to forge new ties, they've came up with a festival to celebrate the work of graffiti artists everywhere with their Off Canvas festival.
Off Canvas showcased six graffiti artists; Benny Luk, Ying Yonghui, and Nod Young from China were joined by Neville Brody, Ben Eine from England and Niels “Shoe” Meulman from Holland. The exhibition was a hit, as artists showed off their talent over a variety of venues and on several different canvases, all in celebration of China’s new art culture. Off Canvas seemed to align Converse with a new generation of counter-culture enthusiasts in the largest growing market: China.