Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

ASPCA's Street Art-Inspired Campaign

 - Oct 29, 2008
References: aspca.org & adrants
ASPCA’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s inner-city male dog owners. Its graffiti-inspired design features the tagline "Fix your dog. It’s all good." The two variants of the ad are featured in the gallery above.

The ASPCA ad was created by Pyper Paul + Kenney, who are based out of Tampa, Florida. While it remains to be seen how inner-city males will respond to graffiti advertising, at least the ads won’t garishly stand out from their surroundings.