Category
Tech
Delegated Interfaces
Trend cluster
Category
Instagramovation
Innovations inspired by the widely popular photo-sharing app.
5.0
Trend score
Trend
What is the Instagramovation trend?
Instagramovation: Launched less than two years ago, the mobile application Instagram has gained widespread popularity at an incredible pace (in April 2012, it had over 100,000 downloads per day, according to app market research firm Distimo), and has since spawned a number of related innovations as well. In addition to products like jewelry and home decor that make use of Instagram's photos, the app is compelling brands to use it in their marketing campaigns, which lure consumers in love with Instagram to contribute their own photos to branded campaigns and contests. And with Facebook's recent purchase of Instagram, there is no doubt that Instagram's reach will be even more profound in the year ahead.
Trend themes
Themes within the Instagramovation trend
Three behaviours holding the trend together01
Personal expression through customization
Consumers desire ways to express themselves more than ever before. Everyday items that illustrate various facets of a personality are more attractive to customers than simply functional ones. Focusing on this aspect of exhibiting creativity could help a company garner more attention on the market.
02
Social media and crowdsourcing marketing
Social media campaigns that include user-generated content have become a popular marketing tool for companies. Leveraging social platforms to drive engagement with customers can be a cost-effective and impactful strategy.
03
Integration of physical and digital experiences
As much as people value digital experiences, the incorporation of physical, tangible products that encapsulate memories and emotions has become increasingly popular with consumers. Brands can create offerings that bridge the digital and physical divide for consumers, resulting in memorable and personalized experiences.
Industry implications
What the Instagramovation trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can create personalized products that allow customers to express their individuality, such as custom phone cases, jewelry, and clothing.
For
Marketing
Brands can leverage Instagram and other social media platforms to gain user-generated content and engage with customers in new and creative ways.
For
Printing
Printing companies can offer new and innovative ways for customers to print their digital images, including creating photo books, magnets, pillows, and other physical items.
Trend signals
Trend signals for Instagramovation
Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 8%.
Popularity75%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Instagramovation trend
9 featured examples from Oct 21, 2011 to Apr 16, 2012CategoryTech
Instagram Throw Pillows
'Stitchtagram' Creates Handmade Memories
The e-commerce industry can take advantage of the trend by offering a platform for personalized product creation and delivery.
CategoryTech
iPhone-Inspired Android Apps
Google Play Releases the Instagram Application for Non-Apple Devices
The release of Instagram for Android has created an opportunity for developers to create innovative and unique photo editing and sharing apps for both Apple and Android devices.
CategoryTech
Miniature Vintage Photo Albums
Printstagram Turns Digital Instagram Photos into Physical Gifts
Innovating the e-commerce industry by creating an affordable and personalized gift option for social media users.
CategoryTech
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
Disruptive Innovation Opportunity: Fashion industry can explore new ways to discover and promote talent through innovative casting techniques.
CategoryFashion
Vintage Photo Jewelry
Beth Tastic's TtV Viewfinder Bracelet Looks Inspired by Instagram
As a jewelry piece inspired by social media trend and a personalized product, the fashion industry can take advantage of the opportunities for disruptive innovation presented by v…
CategoryTech
Social Media Photo Booths
Instaprint by Breakfast Provides Physical Prints of Instagram Images
Event planners can leverage location-based photo booths to provide unique experiences for customers.
CategoryTech
Personalized Fridge Photos
StickyGram Brings Your Instagram Pictures to Life
The trend for printed photo products offers opportunities for print-on-demand companies and automated printing equipment suppliers.
CategoryTech
Personalized Photo Protectors
The Instagram iPhone Case Lets You Show Off Your Artistic Side
Printing companies can capitalize on the trend for personalized photo phone cases by offering custom printing options and partnering with phone case manufacturers.
CategoryTech
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections.
